Sunlight Dishwashing Liquid with Bio-Enzymes
This ad was one I took over after the script had already been mostly developed. I assisted with finessing some details and making some changes, and was lucky enough to be part of the production process. It’s all about the incredible effectiveness of the new Sunlight Dishwashing Liquid, which contains bio-enzymes to help break down the toughest stains.
For showreel purposes only – property of Unilever
Absa Africa Business Banking Positioning Campaign
This idea is about celebrating the greatness of SME owners, all their hard work, all that they’ve sacrificed, everything they’ve achieved, and the Africanacity they used to do it. It’s a reminder to them to stop and look at how far they’ve come, and more importantly, what the future may hold for them and their businesses with the right banking partner by their side.
We had to create multiple bodies of work for 9 different markets on the African continent, all with their own preferences and requirements. This was a tricky task to say the least, and we ended up with a large amount of pieces. For the purpose of my portfolio, I’ve only included the ‘Pan-African’ options which cover 2 different stories.
Family Business - 60”
A man starts a business to feed his family. It becomes the family business.
For showreel purposes only – property of Absa Africa
Family Business - 15”
We needed to rethink how we could communicate our most important message of progress in a short amount of time.
For showreel purposes only – property of Absa Africa
Dolls - 30”
Two women went from playing with dolls to becoming a fashion powerhouse.
For showreel purposes only – property of Absa Africa
Dolls - 15”
A different way to show how Africanacity leads to greatness, and how Absa Business Banking can help elevate it.
For showreel purposes only – property of Absa Africa
TransAct - Perseverance
A brand TVC that speaks to the average person in a way that might inspire them to push harder, and letting them know that TransAct will help them along the way.
For showreel purposes only – property of Reckitt Benckiser
SAA Seat Stories
With South African Airways there’s a story in every seat, so we invited consumers to tell us theirs and used them to create online video content.
Kismet
A woman found love when all she wanted was a window seat.
For showreel purposes only – property of South African Airways
Genuine Generosity
This is a story about a girl who needed help, and the man who answered the call.
For showreel purposes only – property of South African Airways
Winemaker
This woman overcame the odds and is on her way to greatness.
For showreel purposes only – property of South African Airways
A Mother's Bravery
A story about a courageous mom, and how her efforts to give her child a normal life changed the lives of thousands of other children.
For showreel purposes only – property of South African Airways
Cannes Young Lion – Xenophobia (2nd place)
Co-writer: Tamsin Manby
Gaviscon Plus - Stay on Top
We used cornstarch and water on a massive scale in a real life experiment, to demonstrate what makes Gaviscon Plus more effective than antacids.
For showreel purposes only – property of Reckitt Benckiser
Dettol Liquid Handwash – Healthy kids range
A new range of Dettol soap for children showed this little girl that she has the power to fight germs, and have fun doing it.
For showreel purposes only – property of Reckitt Benckiser
Finish Dishwashing tablets
The time this woman saves thanks to the cleaning power of Finish and a dishwasher.
For showreel purposes only – property of Reckitt Benckiser