Qualifications
Vega School of Brand Leadership:
BA in Communications Management specialising in
Creative Brand Communications, Copywriting (2012)
The Independent Institute of Education
Crawford College Benmore:
Matric Certificate (2007)
The Independent Institute of Education
Additional Education
University of the Witwatersrand:
Fine Arts (2008 – 2010)
Psychology as an elective (2008 – 2009)
Linguistics as an elective (2009 – 2010)
Work Experience
Copywriter at Havas Johannesburg
Intern (Nov – Dec 2012)
Junior (Jan 2013 – Dec 2014)
Mid-weight (Jan 2014 – August 2017)
Freelance Copywriter at FCB Johannesburg
Mid-weight/ Senior (Feb 2018 – Jan 2020)
Freelance Copywriter at Promise Brand Specialists
Senior (Feb 2020 – Nov 2021)
Freelance Copywriter at FCB Johannesburg
Senior (Feb 2022 – April 2023)
Freelance Copywriter at Promise Brand Specialists
Senior (June 2023 – September 2023)
Freelance Copywriter at MakeReign
Senior (Feb 2024 – March 2024)
Freelance Copywriter at McCann Joburg
Senior (March 2024 – April 2024)
Freelance Copywriter at Nicework
Senior (August 2024)
Skills and Experience
General
Editing, proofreading and sense-checking | Concept development and content creation | Campaign formation and planning | Messaging development and hierarchy
Film/TV
Concept development | TV ad and digital content script writing | Production knowledge and experience | Voice direction in production | Sound design
Radio
Concept development | Traditional and tactical radio ad script writing | Voice direction in production | Sound design
Print
Magazine | Poster | Billboard
Digital
Emailers | Banners | Social media posts| Always-on social media content planning and creation | Social media campaigns | SEO | Blog content | Website content
Brands
Lifestyle
Veet
Dettol
Durex
Strepsils
Tiger Brands
Sunlight South Africa
Pharmaceutical/Medical
Gaviscon
TransAct
Disprin
Nurofen
Smith & Nephew
Netcare
Bestmed Medical Scheme
Sanofi
Clicks
Motor Vehicle
Citroën
Volvo
Toyota
Airline
South African Airways
Energy
Total Fuel
Financial Services
Absa Bank South Africa
Absa Bank Africa
RMB (Rand Merchant Bank)
Capitec Bank
Zurich Insurance
PPS Investments
Bestmed Medical Scheme
Food/Beverages
AB InBev (Castle Lite)
#SheLovesBeer
The Chocolate Bar Kuwait
Construction
AfriSam
NGO
POWA
Software
Microsoft Office:
MS Word
MS PowerPoint
MS Excel (familiar)
Apple:
Keynote
References
Promise Brand Specialists
Nic Kostouros: +27 82 099 2393
Marc Watson: +27 83 700 7171
Ashleigh Oosthuizen: +27 82 966 1916
Lulu Makhesha: +27 63 404 3002
Netania Frey: +27 82 597 0121
FCB Johannesburg
Robyn Nahman: +27 72 173 7869
Rohan Reddy: +27 82 565 0937
Vanessa Klevansky: +27 71 482 4667
Havas Johannesburg
Eoin Welsh: +27 73 748 3395
Fiona O'Connor: +27 83 541 6456
Craig Hannabus: +27 61 451 0876
Lisa Bayliss: +27 82 337 7007
Kerryn Clayton: +27 83 456 8922
McCann Johannesburg
Loyiso Twala: +27 72 424 3604